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Optimising your Visual Content for SEO

In terms of search engine optimisation (SEO), even the smallest details count. But, many website owners neglect visual content optimisation especially if they are under a deadline. Indeed, even those who have lots of time into a video can forget to take the extra steps to make sure it reaches the widest audience. If you want to get positive results from the seo service you have hired, you must recognise the importance of optimising your visual content.

What is Visual Content?

Visual content refers to anything contained in an image or video file type. Some visual content may overlap with written content. And although audio content like podcasts may not contain a visual component, some rules also apply to them. Optimising visual content is about accessibility. Thus, you need to consider how optimising for video can help you optimise for audio.

How to Optimise Images and Infographic for SEO

To ensure your images are SEO-friendly, keep the following pointers in mind:

  • Begin with the alt text. The alt text is the text which replaces the image when it cannot be loaded. It can help search engines understand the relevance of the image to a search query. That is why it needs to have useful, descriptive information. Some people will use the text to describe page content to the visually impaired. When writing the text, consider how somebody who cannot see might wish that image described and write a description that the person would find most useful.
  • Make the file name descriptive. There is no need to stick to the usual 12345.jpg file name. Search engines will look at your file name to understand its relevance to the rest of your page’s content. Without a file name, Google will look at the surrounding text. A descriptive file name will help Google and your SEO.
  • Write a description of your photo. This description is the text that people can find when they hover over an image. It should have your keyword; however, the copy needs to be focused on the reader. Although your visitors may not see this text, you must still write one assuming they could.
  • Take your captions seriously. Sometimes, captions may not be appropriate. It only makes sense when you think that a caption can help your readers understand your image. Do not write a caption just to put more jargons in front of your reader.
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