In terms of search engine optimisation (SEO), even the smallest details count. But, many website owners neglect visual content optimisation especially if they are under a deadline. Indeed, even those who have lots of time into a video can forget to take the extra steps to make sure it reaches the widest audience. If you want to get positive results from the seo service you have hired, you must recognise the importance of optimising your visual content.
What is Visual Content?
Visual content refers to anything contained in an image or video file type. Some visual content may overlap with written content. And although audio content like podcasts may not contain a visual component, some rules also apply to them. Optimising visual content is about accessibility. Thus, you need to consider how optimising for video can help you optimise for audio.
How to Optimise Images and Infographic for SEO
To ensure your images are SEO-friendly, keep the following pointers in mind:
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