Building a website is usually challenging, especially if you don’t have the knowledge and experience necessary. You need to incorporate many elements and use platforms to launch your online presence. Before contacting a web designer to design your site, begin with the basics. Consider your branding, company goals, and mission. You need to translate this to a site. Below are the basic five features that your website needs to have:
Easy Navigation
You must ensure your site visitors can navigate through your site organically which means by clicking on links, thus, making it as easy as possible. Make sure your menu is focused on helping visitors find the information they need quickly. Also, ensure they can easily digest such information.
Brief About Us Page
This page is meant to help people understand what your company. Skip the jargon and summarise your company offers to people in a few sentences and simple language. Talk about your location, how long your company has been doing business, the people behind the company, and your overall goals.
Clear Contact Page
This page should clearly inform your visitors about how to contact you. This is where your telephone number, email address, or physical address should appear. Also, think about including a contact form or your social media links.
Reliable Site Security
If you are selling products or services online, you must put effort into securing your website with an SSL certificate. This certificate will encrypt communications between you and your customers that will eliminate their fears of giving personal information because of identity threat and other forms of cyberattacks.
Social Media Integration
There are many social platforms out there and you must promote your presence on them on your site. Social media is vital to your marketing campaigns as they can help boost your search engine optimisation and improve the footprint of your business on these platforms. Being able to build a good following across different social platforms will expand your customer reach.
Responsive Design
These days, more and more people access the web through their mobile devices. Having a responsive design lets you reach these customers. Websites with responsive design will automatically adjust the content to the size of the screen it is viewed on. Also, having this type of design will help your site get a good ranking on search engines. Google, in particular, gives so much weight on mobile responsiveness to ensure the best experience for users.
