These days, businesses with an online presence should know the importance of incorporating email marketing into their digital strategy. But, email marketing is still underutilised in terms of reaching the target demographic and driving conversions. If your organisation has not yet implemented a full email marketing strategy, now is the time to stop leaving money on the table. Here’s why you must incorporate this marketing strategy:
It Beats Out PPC Platforms in Many Ways
Unlike PPC platforms, email marketing is not regulated by third-party algorithm changes, which makes it a reliable channel to acquire customers. Also, it is an inexpensive marketing strategy that lets your business reach a lot of customers with just a few cents per email. Email marketing is especially attractive to small- to medium-sized businesses that want to save every cent they could.
It Works with Content Marketing
Did you know that content marketing and email marketing are a match made in heaven? Writing a new blog post and packaging it for an email format will let you kill two birds with one stone. This is a great way to engage your target demographic without a sales focus. A reputable advertising agencysingapore can establish help you establish a personal rapport with your customers because email is a direct one-to-one form of communication.
It is Customisable
Email marketing lets you pick who receives emails and who doesn’t. This lets you target a demographic you want in front of those who want to hear from you and what you have to offer. Also, emails can be customised to a segment of the population, to the current season, or to a buyer persona. You can use it thoughtfully to build loyalty and trust in your brand. Ultimately, it will help you build relationships with prospects, current customers, leads, and even past customers.
It is Action Oriented
Email is transactional in nature and you can use it for directing traffic to your website and driving sales. When establishing your company’s online marketing strategy, using emails will let you see results.
It can be Measured
With an email service, you benefit from the ability to track measurable actions such as bounce rates, open rates, delivery rates, click-through rates, and unsubscribe rates. This will easily give you a picture of how your email campaigns are doing, make necessary adjustments, and improve your effectiveness. While monitoring and measuring your overall digital marketing strategy, you must remember your email marketing metrics.